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Thu, 30 May


Norfolk Showground


How to build a brand, not just a business: the secret ingredients to making waves in a crowded market


Time & Location

30 May 2024, 10:00 – 12:00

Norfolk Showground, Norfolk Showground, Dereham Rd, New Costessey, Norwich NR5 0TT, UK

About the event

Your business' brand is way more than just a logo. The way you visually position your company - both in print and digitally - helps you publicly distinguish yourself from your competitors. Join us for this interactive branding workshop to help smash your business goals out of the park.

How to build a brand, not just a business: the secret ingredients to making waves in a crowded market

Duration: 2 hours


  • Welcome and overview of the course
  • Importance of branding for small businesses

Understanding Branding

  • What is branding and why is it crucial?
  • The impact of branding on business success
  • The distinction between business and personal branding

Building a Business Brand 

  • Defining your business's mission, vision, and values
  • Identifying your target audience and market positioning
  • Creating a unique brand identity (logo, colors, fonts)
  • Crafting a compelling brand story
  • Exercise: Develop your business's mission statement, vision and values

Building a Personal Brand

  • Recognising the role of personal branding in business success
  • Identifying your personal brand strengths and values
  • Building an authentic online presence
  • Establishing expertise and credibility in your industry
  • Exercise: Outline your personal brand statement and online presence plan

Visual Branding and Design

  • The importance of a consistent visual identity
  • Choosing and using brand colours, fonts, image styles and logo
  • Creating brand templates for marketing materials

Brand Messaging and Content

  • Crafting a compelling brand message
  • Consistent voice and tone in communication
  • Content strategies for business and personal branding

Building Trust and Credibility 

  • Leveraging customer reviews and testimonials
  • Case studies and success stories
  • Demonstrating expertise in your field

Marketing Your Brand 

  • Online and offline marketing strategies
  • Social media and content marketing
  • Collaborations and partnerships

Case Studies and Success Stories

  • Real-world examples of small businesses and individuals with successful brands
  • Lessons learned from effective brand-building

Conclusion and Next Steps

  • Recap of key takeaways for business and personal branding
  • Additional resources and recommended reading

This outline covers the fundamentals of both business and personal branding and includes practical exercises to help participants develop their brand identities.


  • Lesson 3: Branding

    Single ticket for Branding Workshop

    Sale ended



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