Event Marketing

Event marketing can seem daunting, but it doesn't have to be. In this interactive and hands on workshop you'll learn the secret sauce for getting bums on seats and into a room. 

Bums on seats: how to create memorable event and sell out on tickets

Duration: 2 hours

Introduction to Event Marketing

Importance of events for small businesses

Overview of event marketing strategies

Setting goals for event marketing

Understanding Your Target Audience

Identifying target demographics and interests

Understanding the needs and preferences of your audience

Creating buyer personas

Choosing the Right Type of Event

Different types of events (e.g., workshops, webinars, networking events)

Selecting the most suitable event format for your audience and goals

Considering logistics and budget constraints

Planning and Promotion

Setting a timeline for event planning

Creating a promotional plan

Leveraging various marketing channels (e.g., email, social media, partnerships)

D. Crafting compelling event messaging and visuals

Building Buzz and Excitement

Teaser campaigns and sneak peeks

Creating engaging content related to the event

Encouraging user-generated content and testimonials

Leveraging Influencers and Partnerships

Identifying relevant influencers and partners

Collaborating on event promotion

Offering incentives for influencers and partners to participate

Registration and Ticketing Strategies

Choosing the right registration platform

Setting ticket prices and promotions

Streamlining the registration process

On-Site Experience and Engagement

Creating a memorable event experience

Encouraging attendee participation and interaction

Collecting feedback and testimonials during the event

Post-Event Follow-Up and Evaluation

Sending thank-you emails and follow-up communications

Analysing event metrics and feedback

Identifying successes and areas for improvement

Conclusion and Next Steps

Recap of key takeaways

Additional resources for further learning