Video & Photography

Shoot for the stars! Learn how to capture excellent video and photo on your smartphone for use on marketing collateral from website, promotional materials and social. 

Learn how to capture excellent video and photos on your smartphone for use on marketing collateral

Duration: 2 hours

Introduction to Visual Marketing

 Importance of visual content for small businesses

Overview of video and photography as marketing tools

Setting goals for visual marketing

IUnderstanding Your Brand Story

Defining your brand identity and values

Identifying key messages and themes

Crafting a compelling brand story

Types of Visual Content

Video marketing: Explainer videos, product demos, behind-the-scenes footage

Photography: Product photography, lifestyle images, employee portraits

Choosing the right type of content for your business and audience

Planning and Production

Developing a content calendar

Scriptwriting and storyboarding for videos

Planning photoshoots and styling

Equipment and Tools

The basic kit: smartphone, lighting equipment, mics and editing software 

Shooting Techniques and Tips 

Composition and framing

Lighting techniques

Tips for capturing authentic and engaging visuals

Editing and Post-Production

Basic editing techniques

Adding text, music, and effects

Optimising visual content for different platforms

Distribution and Promotion

Social media platforms for visual marketing

Website integration and optimisation

Paid advertising options

Measuring Success

Key performance indicators (KPIs) for visual marketing

Tools for tracking and analysing performance

Iterating and improving based on data

Conclusion and Next Steps

Recap of key takeaways

Additional resources for further learning