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Fri, 26 Apr


Norfolk Showground

Web Strategy

Turning website visitors into paying customers: 10 secrets to web strategy success

Web Strategy
Web Strategy

Time & Location

26 Apr 2024, 10:00 – 12:00

Norfolk Showground, Norfolk Showground, Dereham Rd, New Costessey, Norwich NR5 0TT, UK

About the event

Your website is your greatest selling tool and a key part of the consideration and conversion part of the sales funnel. Our web strategy course will teach you how to convert visits into actual enquiries. You'll learn how to optimise the design, create landing pages, create an epic call-to-action strategy to create a winning website.

Turning website visitors into paying customers: 10 secrets to web strategy success

Duration: 2 hours


  • Welcome and overview of the course
  • The significance of website conversion

Understanding Conversion

  • What is website conversion and why is it crucial?
  • Key performance indicators (KPIs) for conversion
  • The customer journey on a website

User-Centered Design

  • Importance of user experience (UX) in conversion
  • Responsive design and mobile-friendliness
  • Navigational ease and accessibility
  • Exercise: Evaluate your website for conversion opportunities

Compelling Content and Messaging 

  • Crafting persuasive and engaging content
  • Using clear and concise messaging
  • Leveraging storytelling for emotional connection

Effective Call to Actions (CTAs) 

  • The role of CTAs in guiding visitors
  • Creating attention-grabbing and action-oriented CTAs
  • Placing CTAs strategically on web pages & button hierarchy

Trust and Credibility

  • Building trust with social proof (testimonials, reviews)
  • Security and privacy assurances
  • Showcasing authority and expertise

Performance and Loading Speed

  • The impact of website speed on conversion
  • Image optimisation
  • Ensuring a fast and smooth user experience

Data and Analytics 

  • Setting up tracking tools (Google Analytics, heatmaps)
  • Analysing user behaviour and conversion funnels
  • Making data-driven improvements

SEO and Visibility 

  • The importance of search engine optimization (SEO)
  • On-page SEO best practices
  • Local SEO for businesses

Ten Top Tips for Conversion 

  • The top ten actionable tips for improving website conversion
  • Case studies and real-world examples
  • Exercise: Participants identify which tips to implement on their websites

Conclusion and Next Steps 

  • Recap of key takeaways for website conversion
  • Additional resources and recommended reading

This outline provides a comprehensive understanding of website conversion principles, actionable tips, and exercises to help you enhance your website's conversion rates.


  • Lesson 2: Web Strategy

    Single ticket for Web Strategy Workshop

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